Advisory informed by direct execution experience.

Because Lazer manages, builds, and operates real estate, our recommendations are shaped by what we've seen work in practice. We've built, managed, and repositioned the kinds of assets we advise on. That experience produces more grounded, more practical guidance than analysis alone.

We advise as if the investment were our own.

If a deal doesn't make sense, we say so. If there's a hard truth about an asset's performance or a market's trajectory, we share it. Our role is to protect capital, unlock upside, and align real estate decisions with generational objectives.

A relationship that develops over time.

Investment advisory is typically not how new clients come to Lazer. It's a service that grows as trust deepens and we develop a complete understanding of a family's portfolio and goals. Many of our longest-standing clients started with property management or a construction project and grew into advisory as the relationship compounded.

Capabilities

Strategic advisory across the full lifecycle of real estate ownership.

Acquisition & Purchase Analysis

Institutional-rigor underwriting: market positioning, rent comparables, physical condition, capital requirements, and risk-adjusted returns.

Hold vs. Sell Analysis

Objective analysis accounting for tax implications, market timing, reinvestment alternatives, and long-term portfolio strategy.

Highest-and-Best-Use Analysis

For underutilized or legacy assets: redevelopment potential, entitlement feasibility, and the financial case for repositioning versus maintaining current use.

Development & Repositioning Feasibility

Construction costs, market absorption, entitlement risk, and projected returns. We assess whether a project makes financial sense before capital is committed.

Capital Stack & Partnership Structuring

Financing alternatives, partnership structures, and incentive alignment that protects ownership interests.

Estate Planning Strategy

Working alongside a family's legal and tax advisors to align real estate decisions with trust structuring, property tax strategy, and intergenerational transfer planning.

Advisory in Practice

An integrated advisory engagement
at 401 North Beverly Drive.

For a long-held family-owned retail property in Beverly Hills' Golden Triangle, Lazer led an integrated engagement spanning leasing strategy, estate planning coordination, and tax planning. We negotiated a long-term lease to a global luxury brand at market-leading rents, executed in coordination with the family's legal and tax advisors.

The result: a multi-decade income stream locked in at premier rents, paired with a transfer structure that positioned the asset for the family's long-term objectives.